Hello, I’m
Ostrander Vale
Art Director

I design clear, striking digital products that remove real friction and keep your customers coming back.

Portrait of Ostrander Vale wearing a blazer and glasses

4.9/5
Rated by 100+ founders & brand teams

What I can take on for you?

I turn tangled ideas into smooth, memorable products that untangle real customer problems, sharpen your brand, simplify every interaction, and build lasting trust between you and your audience.

Backed by 120+ ambitious brands & young companies

Northloop
Hexlab
Bright & Co
Corelink
Moonjar
Fieldset
Arcadia
Lumen
Vertex
Bloomly
Quantia
Driftwell
Solstice
Foundry
Everline
Kapstan

Featured Projects

A shortlist of engagements showing how I make digital products practical, inviting, and worth remembering.

Lumière perfume bottle and packaging on a stone surface

Lumière

• Brand Identity   • Art Direction
Xenitho tabletop robot photographed in the studio

Xenitho

• Branding   • Mobile App Design
Calm guest room at the Aethelgard retreat

Aethelgard

• UI UX Design   • Mobile App Design

What I can do

Four hands-on services that move your business forward — from first research insight to final shipped build.

Designer building a website layout on a laptop

Services included

Web DesignWeb DevelopmentWeb FlowStyle GuideNo Code+03
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UX workshop wall covered in sticky notes and journey maps

Services included

User InterviewsJourney MappingWireframingUsability TestingPersonas+02
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Brand identity stationery spread across a studio table

Services included

Logo DesignVisual IdentityTypographyBrand GuidelinesArt Direction+04
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Testing a new app prototype on a phone in hand

Services included

iOS & AndroidDesign SystemsPrototypingApp Store AssetsHandoff+02
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Why Work With Me

100+

People using products I designed, every single day

210+

Projects shipped with care down to the smallest detail

Close-up of Ostrander Vale sketching interface details on a graphics tablet
95%

Clients who come back or send others our way after launch

Senior-level craft, steady communication, and outcomes you can actually measure

Kind Words

Honest notes from founders and teams I have partnered with — on process, craft, and what changed after launch.

“From kickoff to handoff, everything ran smoothly. Ostrander distilled what our company stands for into visuals that land immediately — our customers comment on them constantly.”

Maya Lindqvist

CEO, Northwave Studio

Let's Work Together

Tell me about your project — aims, timing, and anything else I should know. I reply personally within two working days.

Good
Questions

Straight answers on how I work, what things cost, and how long they take — so you can decide with confidence.

Both. I shape each engagement around where you are — early validation for new ventures, deeper systems for growing teams.

Both. Design can come with a production-ready Webflow build, so the pages you approve are exactly what visitors get — responsive, animated, and quick.

Identity, websites, UX research, and mobile apps — four crafts that together carry a customer from first glance to lasting loyalty.

Startups, online retail, hospitality, robotics, and SaaS top the list — one method throughout: understand first, design distinctively, measure everything.

A landing page goes live in five days; a full brand-plus-website run takes two to six weeks by scope. Your timeline is fixed in writing before kickoff.

Let’s make your idea
tangible

Share where you want your brand to be — I will chart the design route there, from opening sketch to shipped product.