Overview
QuickCart owned its market fit but bled buyers at the till: shoppers adored the range yet doubted the checkout. The former look — loud, voucher-strewn, jittery — fed that doubt.
The new direction swaps pressure for assurance: a quieter palette, everyday-language microcopy, and page templates engineered to sell on phones first.
Challenge & approach
Data showed drop-offs peaking around delivery and returns wording. I rewrote the full microcopy layer — shipping pledges, returns, guarantees — in plain speech, then shaped the interface to honour those pledges.
Split tests on the fresh product and basket templates proved each major call before wider release — steadying a rebrand that touched every money page.
Deliverables & outcome
A whole commercial apparatus — marks, templates, tone — that earned back its fee inside the first quarter live.
Rebrand
Wordmark, palette, type, and illustration manner — assured, tranquil, and drawn for tiny sizes.
Template system
Home, category, product, and basket templates carrying a fully rewritten voice layer.
Content guide
Voice and interface-writing standards so each coming page still sounds unmistakably QuickCart.
